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Mullins, John W.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. - 8th ed. - New York : McGraw-Hill, c2013. - xxi, 547 p. : ill. ; 26 cm.

Includes index.

ISBN: 9780071326377 (pbk.) 0071326375 (pbk.)

LCCN: 2011049516

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M85 2013

Dewey Class. No.: 658.802 / MUL 2013

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