Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston : Prentice Hall, c2010. - xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
9780132453134 (pbk.) 0132453134 (pbk.)
2009007221
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2010
647.94 / KOT 2010
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston : Prentice Hall, c2010. - xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
9780132453134 (pbk.) 0132453134 (pbk.)
2009007221
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2010
647.94 / KOT 2010