Asia Pacific University Library catalogue


Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Kotler, PhilipContributor(s): Bowen, John (John T.), 1948- | Makens, James CMaterial type: TextTextPublication details: Boston : Prentice Hall, c2010Edition: 5th edDescription: xxiii, 683 p. : ill. (chiefly col.) ; 29 cmISBN: 9780132453134 (pbk.); 0132453134 (pbk.)Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94 LOC classification: TX911.3.M3 | K68 2010
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book TX911.3.M3 K68 2010 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00011406

Includes bibliographical references and index.

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