Berger, Arthur Asa, 1933-
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - 2nd ed. - Thousand Oaks : SAGE Publications, c2011. - xvii, 341 p. : ill. ; 23 cm.
Includes bibliographical references (p. 309-313) and index.
9781412987776 (pbk.)
2010026693
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B47 2011
302.23072 / BER 2011
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - 2nd ed. - Thousand Oaks : SAGE Publications, c2011. - xvii, 341 p. : ill. ; 23 cm.
Includes bibliographical references (p. 309-313) and index.
9781412987776 (pbk.)
2010026693
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B47 2011
302.23072 / BER 2011