Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.
Material type: TextPublication details: Thousand Oaks : SAGE Publications, c2011Edition: 2nd edDescription: xvii, 341 p. : ill. ; 23 cmISBN: 9781412987776 (pbk.)Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyDDC classification: 302.23072 LOC classification: P91.3 | .B47 2011Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | P91.3 .B47 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00002016 |
Includes bibliographical references (p. 309-313) and index.
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