Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 4th int. ed. - Upper Saddle River, N.J. ; London : Pearson Prentice-Hall, c2006. - xxiv, 932 p : ill ; 26 cm.
"Pearson International edition."
Includes bibliographical references and index.
0132017733 (pbk.) 9780132017732 (pbk.)
GBA574684 bnb
Hospitality industry--Marketing.
Tourist trade--Marketing.
TX911.3.M3 / K68 2006
647.940988 / KOT 2006
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 4th int. ed. - Upper Saddle River, N.J. ; London : Pearson Prentice-Hall, c2006. - xxiv, 932 p : ill ; 26 cm.
"Pearson International edition."
Includes bibliographical references and index.
0132017733 (pbk.) 9780132017732 (pbk.)
GBA574684 bnb
Hospitality industry--Marketing.
Tourist trade--Marketing.
TX911.3.M3 / K68 2006
647.940988 / KOT 2006