Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
Material type:
TextPublication details: Upper Saddle River, N.J. ; London : Pearson Prentice-Hall, c2006Edition: 4th int. edDescription: xxiv, 932 p : ill ; 26 cmISBN: 0132017733 (pbk.) ; 9780132017732 (pbk.)Subject(s): Hospitality industry -- Marketing | Tourist trade -- MarketingDDC classification: 647.940988 LOC classification: TX911.3.M3 | K68 2006
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | TX911.3.M3 K68 2006 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00024918 | |
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General Circulation
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APU Library Open Shelf | Book | TX911.3.M3 K68 2006 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011694 |
"Pearson International edition."
Includes bibliographical references and index.
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