000 -LEADER |
fixed length control field |
01114pam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
013516751 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20151017051504.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060721s2007 enkac b 001 0 eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA664202 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780077114152 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0077114159 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
SUE |
042 ## - AUTHENTICATION CODE |
Authentication code |
ukblsr |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.J63 2007 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
Item number |
JOB 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jobber, David, |
Dates associated with a name |
1947- |
9 (RLIN) |
20461 |
245 10 - TITLE STATEMENT |
Title |
Principles and practice of marketing / |
Statement of responsibility, etc |
David Jobber. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Maidenhead : |
Name of publisher, distributor, etc |
McGraw-Hill Education, |
Date of publication, distribution, etc |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxi, 1022 p. : |
Other physical details |
col. ill., 1 col. port. ; |
Dimensions |
27 cm. + |
Accompanying material |
1 CD-ROM (4 3/4 in.). |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2003. |
500 ## - GENERAL NOTE |
General note |
Formerly CIP. |
Institution to which field applies |
Uk |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
9 (RLIN) |
878 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Geographic subdivision |
Europe |
Form subdivision |
Case studies. |
9 (RLIN) |
8309 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Management and Business Studies |
Source of heading or term |
blcoll |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
1 |