000 -LEADER |
fixed length control field |
01096pam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
015590279 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20151016051505.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100624s2011 ohuab b 001 0 eng d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB079519 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780538754873 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0538754877 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
SUE |
042 ## - AUTHENTICATION CODE |
Authentication code |
ukblcatcopy |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.M33 2011 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
Item number |
MCD 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
McDaniel, Carl D. |
9 (RLIN) |
8446 |
245 10 - TITLE STATEMENT |
Title |
Introduction to marketing / |
Statement of responsibility, etc |
Carl McDaniel and Charles Lamb, and Joesph F.Hair. |
250 ## - EDITION STATEMENT |
Edition statement |
11th int. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
[Mason, Ohio] : |
Name of publisher, distributor, etc |
South-Western Cengage Learning, |
Date of publication, distribution, etc |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 777 p. : |
Other physical details |
ill., map ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
"International edition"--Cover. |
500 ## - GENERAL NOTE |
General note |
Formerly CIP. |
Institution to which field applies |
Uk |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
9 (RLIN) |
878 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Management and Business Studies |
Source of heading or term |
blcoll |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lamb, Charles W. |
9 (RLIN) |
4403 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F. |
9 (RLIN) |
8445 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
7 |