Introduction to marketing / Carl McDaniel and Charles Lamb, and Joesph F.Hair.
Material type:
TextPublication details: [Mason, Ohio] : South-Western Cengage Learning, 2011Edition: 11th int. edDescription: xxv, 777 p. : ill., map ; 28 cmISBN: 9780538754873 (pbk.); 0538754877 (pbk.)Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .M33 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HF5415 .M33 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00032049 | |
General Circulation
|
APU Library Open Shelf | Book | HF5415 .M33 2011 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027510 |
"International edition"--Cover.
Formerly CIP. Uk
Includes bibliographical references and index.
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