Asia Pacific University Library catalogue


Ogilvy on advertising / (Record no. 11327)

000 -LEADER
fixed length control field 01122cam a22002898a 4500
001 - CONTROL NUMBER
control field 76936480\
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150407105716.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061201r20071983enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781853756153 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)76936480
037 ## - SOURCE OF ACQUISITION
Stock number 38011002250382
Source of stock number/acquisition Title III
Note 2012-08-17
-- Hallie Q. Brown Library, Central State University.
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Transcribing agency UKM
Modifying agency SARA
-- WAN
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .O35 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 659.1
Item number OGI 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ogilvy, David,
Dates associated with a name 1911-1999.
9 (RLIN) 20940
245 10 - TITLE STATEMENT
Title Ogilvy on advertising /
Statement of responsibility, etc David Ogilvy.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Prion,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 224 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Originally published: London: Pan, 1983.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry." -- Provided by publisher
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertisers.
9 (RLIN) 20941
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 8519
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 28/02/2014 KINOKUNIYA DS 11016 | DS 11016 89.90 3 4 HF5823 .O35 2007 c.1 00030095 02/05/2018 30/04/2018 1 89.90 28/02/2014 General Circulation