Ogilvy on advertising / (Record no. 11327)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01122cam a22002898a 4500 |
001 - CONTROL NUMBER | |
control field | 76936480\ |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150407105716.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 061201r20071983enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781853756153 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)76936480 |
037 ## - SOURCE OF ACQUISITION | |
Stock number | 38011002250382 |
Source of stock number/acquisition | Title III |
Note | 2012-08-17 |
-- | Hallie Q. Brown Library, Central State University. |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UKM |
Language of cataloging | eng |
Transcribing agency | UKM |
Modifying agency | SARA |
-- | WAN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .O35 2007 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 21 |
Classification number | 659.1 |
Item number | OGI 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ogilvy, David, |
Dates associated with a name | 1911-1999. |
9 (RLIN) | 20940 |
245 10 - TITLE STATEMENT | |
Title | Ogilvy on advertising / |
Statement of responsibility, etc | David Ogilvy. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London : |
Name of publisher, distributor, etc | Prion, |
Date of publication, distribution, etc | c2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 224 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
500 ## - GENERAL NOTE | |
General note | Originally published: London: Pan, 1983. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry." -- Provided by publisher |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertisers. |
9 (RLIN) | 20941 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
9 (RLIN) | 8519 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 28/02/2014 | KINOKUNIYA | DS 11016 | DS 11016 | 89.90 | 3 | 4 | HF5823 .O35 2007 c.1 | 00030095 | 02/05/2018 | 30/04/2018 | 1 | 89.90 | 28/02/2014 | General Circulation |