Asia Pacific University Library catalogue


CRM at the speed of light : (Record no. 11335)

000 -LEADER
fixed length control field 02077cam a2200313 a 4500
001 - CONTROL NUMBER
control field 15910417
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150407172351.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090917s2010 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009038435
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071590457 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071590455 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn181603456
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency APU
Modifying agency BNF
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
Item number .G74 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Edition number 22
Item number GRE 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Greenberg, Paul.
9 (RLIN) 8375
245 10 - TITLE STATEMENT
Title CRM at the speed of light :
Remainder of title social CRM strategies, tools, and techniques for engaging your customers /
Statement of responsibility, etc Paul Greenberg.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 662 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
General subdivision Management.
9 (RLIN) 8366
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce.
9 (RLIN) 684
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 28/02/2014 IBS Buku 71173 / B | 71173 / B 74.08 2 HF5415.5 .G74 2010 c.1 00027692 24/04/2019 23/04/2019 1 74.08 28/02/2014 Staff Circulation