Asia Pacific University Library catalogue


CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg.

By: Greenberg, PaulMaterial type: TextTextPublication details: New York : McGraw-Hill, c2010Edition: 4th edDescription: xxvi, 662 p. : ill. ; 24 cmISBN: 9780071590457 (hbk.); 0071590455 (hbk.)Subject(s): Customer relations -- Management | Electronic commerceDDC classification: 658.812 LOC classification: HF5415.5 | .G74 2010
Contents:
OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book HF5415.5 .G74 2010 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027692

Includes index.

OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.

There are no comments on this title.

to post a comment.