Asia Pacific University Library catalogue


The fundamentals of marketing / (Record no. 190875)

000 -LEADER
fixed length control field 01077cam a2200277Ia 4500
001 - CONTROL NUMBER
control field 470882873
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150519162911.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091113s2010 sz a b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782940373727 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)470882873
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Modifying agency SUE
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .R87 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.802
Item number RUS 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Russell, Edward.
9 (RLIN) 33216
245 14 - TITLE STATEMENT
Title The fundamentals of marketing /
Statement of responsibility, etc Edward Russell.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lausanne :
Name of publisher, distributor, etc AVA Academia ;
Place of publication, distribution, etc La Vergne, TN :
Name of publisher, distributor, etc Distributed in the USA & Canada by Ingram Publisher Services,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent 191 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement AVA fundamentals.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7276
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title AVA fundamentals.
9 (RLIN) 33217
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 19/05/2015 IBS Buku 103921 126.50 HF5415.13 .R87 2010 c.1 00033314 19/05/2015 1 126.50 19/05/2015 General Circulation U-2015/03/0413