The fundamentals of marketing / (Record no. 190875)
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000 -LEADER | |
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fixed length control field | 01077cam a2200277Ia 4500 |
001 - CONTROL NUMBER | |
control field | 470882873 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150519162911.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091113s2010 sz a b 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9782940373727 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)470882873 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | AU@ |
Language of cataloging | eng |
Transcribing agency | AU@ |
Modifying agency | SUE |
050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .R87 2010 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.802 |
Item number | RUS 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Russell, Edward. |
9 (RLIN) | 33216 |
245 14 - TITLE STATEMENT | |
Title | The fundamentals of marketing / |
Statement of responsibility, etc | Edward Russell. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Lausanne : |
Name of publisher, distributor, etc | AVA Academia ; |
Place of publication, distribution, etc | La Vergne, TN : |
Name of publisher, distributor, etc | Distributed in the USA & Canada by Ingram Publisher Services, |
Date of publication, distribution, etc | c2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 191 p. : |
Other physical details | ill. (chiefly col.) ; |
Dimensions | 23 cm. |
490 1# - SERIES STATEMENT | |
Series statement | AVA fundamentals. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 7276 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 8147 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | AVA fundamentals. |
9 (RLIN) | 33217 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 19/05/2015 | IBS Buku | 103921 | 126.50 | HF5415.13 .R87 2010 c.1 | 00033314 | 19/05/2015 | 1 | 126.50 | 19/05/2015 | General Circulation | U-2015/03/0413 |