The fundamentals of marketing / Edward Russell.
Material type:
TextSeries: AVA fundamentalsPublication details: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010Description: 191 p. : ill. (chiefly col.) ; 23 cmISBN: 9782940373727 (pbk.)Subject(s): Marketing -- Management | Communication in marketingDDC classification: 658.802 LOC classification: HF5415.13 | .R87 2010
Contents:
The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf APIIT | Book | HF5415.13 .R87 2010 c.1 (Browse shelf (Opens below)) | 1 | Available | 00033314 |
Includes bibliographical references.
The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing.
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