Asia Pacific University Library catalogue


DRIVERS OF SOCIAL MEDIA PROMOTIONS’ USAGE AMONG WOMEN ENTREPRENEURS IN THE MUSLIM FASHION INDUSTRY IN MALAYSIA / (Record no. 383386)

000 -LEADER
fixed length control field 01652nam a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230626225347.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190527b2018 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-32-32
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name POOJA BEESOON (TP033590)
9 (RLIN) 43163
245 10 - TITLE STATEMENT
Title DRIVERS OF SOCIAL MEDIA PROMOTIONS’ USAGE AMONG WOMEN ENTREPRENEURS IN THE MUSLIM FASHION INDUSTRY IN MALAYSIA /
Statement of responsibility, etc POOJA BEESOON.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 170 pages :
Other physical details illustrations ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A thesis submitted in fulfilment of the requirements for the award of the degree of Master Of Philosophy in Management (UCMPHIL1707MGMT).
520 ## - SUMMARY, ETC.
Summary, etc This study aims to examine the drivers that influence social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia. From the paucity of research on this topic, the researcher intends to go in depth to find to respond to the existing gaps in the literature. The current study aims to develop and test a model that measures the drivers of social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Businesswomen
General subdivision Case studies
9 (RLIN) 43164
Geographic subdivision Developing countries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing
Geographic subdivision Malaysia.
9 (RLIN) 43166
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Clothing trade
9 (RLIN) 43167
General subdivision 21st Century
Geographic subdivision Malaysia.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Islamic clothing and dress.
9 (RLIN) 47096
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Dr. Devinder Kaur
Relator term Supervisor.
-- 47798
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
Link text Available in APres
Public note - Requires login to view full text.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Koha item type Public note
Not Withdrawn Available   Not Damaged Restricted access Not for loan Masters Theses APU Library APU Library Reference Collection 16/12/2020 PM-32-32 00018437 16/12/2020 1 Reference Available in APres