DRIVERS OF SOCIAL MEDIA PROMOTIONS’ USAGE AMONG WOMEN ENTREPRENEURS IN THE MUSLIM FASHION INDUSTRY IN MALAYSIA / (Record no. 383386)
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000 -LEADER | |
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fixed length control field | 01652nam a2200241 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230626225347.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190527b2018 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PM-32-32 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | POOJA BEESOON (TP033590) |
9 (RLIN) | 43163 |
245 10 - TITLE STATEMENT | |
Title | DRIVERS OF SOCIAL MEDIA PROMOTIONS’ USAGE AMONG WOMEN ENTREPRENEURS IN THE MUSLIM FASHION INDUSTRY IN MALAYSIA / |
Statement of responsibility, etc | POOJA BEESOON. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2019. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 170 pages : |
Other physical details | illustrations ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A thesis submitted in fulfilment of the requirements for the award of the degree of Master Of Philosophy in Management (UCMPHIL1707MGMT). |
520 ## - SUMMARY, ETC. | |
Summary, etc | This study aims to examine the drivers that influence social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia. From the paucity of research on this topic, the researcher intends to go in depth to find to respond to the existing gaps in the literature. The current study aims to develop and test a model that measures the drivers of social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Businesswomen |
General subdivision | Case studies |
9 (RLIN) | 43164 |
Geographic subdivision | Developing countries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social media |
General subdivision | Marketing |
Geographic subdivision | Malaysia. |
9 (RLIN) | 43166 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Clothing trade |
9 (RLIN) | 43167 |
General subdivision | 21st Century |
Geographic subdivision | Malaysia. |
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Islamic clothing and dress. |
9 (RLIN) | 47096 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Dr. Devinder Kaur |
Relator term | Supervisor. |
-- | 47798 |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
Link text | Available in APres |
Public note | - Requires login to view full text. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Masters Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Restricted access | Not for loan | Masters Theses | APU Library | APU Library | Reference Collection | 16/12/2020 | PM-32-32 | 00018437 | 16/12/2020 | 1 | Reference | Available in APres |