DRIVERS OF SOCIAL MEDIA PROMOTIONS’ USAGE AMONG WOMEN ENTREPRENEURS IN THE MUSLIM FASHION INDUSTRY IN MALAYSIA / POOJA BEESOON.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 170 pages : illustrations ; 30 cmSubject(s): Businesswomen -- Case studies -- Developing countries | Social media -- Marketing -- Malaysia | Clothing trade -- 21st Century -- Malaysia | Islamic clothing and dressLOC classification: PM-32-32Online resources: Available in APres - Requires login to view full text. Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master Of Philosophy in Management (UCMPHIL1707MGMT). Summary: This study aims to examine the drivers that influence social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia. From the paucity of research on this topic, the researcher intends to go in depth to find to respond to the existing gaps in the literature. The current study aims to develop and test a model that measures the drivers of social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia.
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Reference
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APU Library Reference Collection | Masters Theses | PM-32-32 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00018437 |
A thesis submitted in fulfilment of the requirements for the award of the degree of Master Of Philosophy in Management (UCMPHIL1707MGMT).
This study aims to examine the drivers that influence social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia. From the paucity of research on this topic, the researcher intends to go in depth to find to respond to the existing gaps in the literature. The current study aims to develop and test a model that measures the drivers of social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia.
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