Marketing research. / Carl McDaniel, Roger Gates.
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TextPublication details: Hoboken, N.J. : John Wiley, c2010Edition: 8th int. edDescription: xxx, 693, [66] p. : ill. (chiefly col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780470414361 (pbk.); 9780470466650 (CD-ROM)Subject(s): Marketing research | Management and Business StudiesDDC classification: 658.83 LOC classification: HF5415.2 | .M33 2010
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APIIT Library CD-ROM Shelf | CD-ROM | CD-39-68A (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | SPSS Student Version 16.0 | 00032929 | |
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APU Library CD-ROM Shelf | CD-ROM | CD-39-68 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | SPSS Student Version 16.0 | 00014333 | |
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| HF5415.2 .L56 1993 c.1 Building customer loyalty / | HF5415.2 .M29 2007 c.1 Marketing research : | HF5415.2 .M29 2019 c.1 Marketing research : | HF5415.2 .M33 2010 c.2 Marketing research. / | HF5415.2 .M34 2003 c.4 The practice of market and social research : | HF5415.2 .M35 1999 c.1 Marketing research : | HF5415.2 .M35 1999 c.2 Marketing research : |
"International student version."
"SPSS student version 16.0, for Microsoft Windows XP or Vista"--CD-ROM label.
Includes bibliographical references and index.
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