Asia Pacific University Library catalogue


Strategic management concepts : a competitive advantage approach / Fred R. David.

By: David, Fred RMaterial type: TextTextPublication details: Boston : Pearson, c2013Edition: 14th edDescription: xxx, 171 p. : ill. ; 28 cmISBN: 9780132664233 (hbk.); 0132664232 (hbk.)Other title: Strategic concepts management [Cover title]Subject(s): Strategic planning | Strategic planning -- Case studiesDDC classification: 658.4012 LOC classification: HD30.28 | .D38 2013
Contents:
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
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General Circulation General Circulation APU Library
Open Shelf 		Book HD30.28 .D38 2013 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00029132
General Circulation General Circulation APU Library
Open Shelf 		Book HD30.28 .D38 2013 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00026177
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HD30.28 .D38 2011 c.3 Strategic management : HD30.28 .D38 2011 c.4 Strategic management : HD30.28 .D38 2011 c.5 Strategic management : HD30.28 .D38 2013 c.1 Strategic management concepts : HD30.28 .D38 2013 c.2 Strategic management concepts : HD30.28 .D38 2017 c.1 Strategic management concepts: HD30.28 .D47 2008 c.1 Strategic management :

Includes index.

Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.

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