Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012Edition: 4th edDescription: xx, 211 p. : ill. ; 24 cmISBN: 9780132145626 (pbk.); 0132145626 (pbk.)Subject(s): Executives | Leadership | ManagementDDC classification: 658.4012 LOC classification: HD38.2 | .D45 2012| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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| HD38 .P65 1996 c.1 The soul of the firm / | HD38.2 .B57 1986 c.1 The time effective manager / | HD38.2 .B83 2005 c.1 The one thing you need to know : | HD38.2 .D45 2012 c.1 Strategy : | HD38.2 .D45 2012 c.2 Strategy : | HD38.2 .D45 2012 c.3 Strategy : | HD38.2 .F37 1987 c.1 Test your executive skills : |
Includes bibliographical references and index.
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
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