Foundations of marketing / Jonathan Groucutt.
Material type:
TextPublication details: New York : Palgrave Macmillan, 2005Description: xxv, 400 p. : ill. ; 25 cmISBN: 1403903271 (pbk.); 9781403903273 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .G76 2005Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415 .G76 2005 c.1 (Browse shelf (Opens below)) | 1 | Lost | 00027451 |
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| HF5415.G73 C97 2009 c.1 Marketing your product / | HF5415 .G74 2008 c.1 Marketing / | HF5415 .G75 2023 c.1 Marketing / | HF5415 .G76 2005 c.1 Foundations of marketing / | HF5415 .H46 2008 c.1 Study guide, Principles of marketing, twelfth edition [by] Philip Kotler, Gary Armstrong / | HF5415 .H49 2008 c.1 All you need is a good idea! : | HF5415 .I48 2001 c.1 The informed student guide to marketing / |
Includes bibliographical references (p. 379-387) and index.
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