The creative priority : driving innovative business in the real world / Jerry Hirshberg.
Material type:
TextPublication details: New York, NY : HarperBusiness, c1998Edition: 1st edDescription: x, 261 p. : ill. ; 25 cmISBN: 0887308309 (hbk.); 9780887308307 (hbk.)Other title: Priority [Cover title]Subject(s): Product management | Marketing -- Management | Creative ability in business | Automobile industry and tradeDDC classification: 658.5 LOC classification: HF5415.15 | .H57 1998Online resources: Contributor biographical information
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.15 .H57 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027267 |
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| HF5415.15 .E43 2018 c.1 Strategic brand management / | HF5415.15 .G55 2007 c.1 Authenticity : | HF5415.15 .G55 2007 c.2 Authenticity : | HF5415.15 .H57 1998 c.1 The creative priority : | HF5415.15 .M87 2000 c.2 Brand storm : | HF5415.15 .M87 2000 c.3 Brand storm : | HF5415.15 .W55 1996 c.2 Superior product development : |
Includes bibliographical references (p. 249-255) and index.
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