Marketing management : analysis, planning, implementation, and control / Philip Kotler.
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TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1994Edition: 8th int, edDescription: xxix, 801 p. : ill. (some col.), col. map ; 27 cmISBN: 9780130980052 (pbk.); 0130980056 (pbk)Subject(s): Marketing -- Management | MarketingDDC classification: 658.8 LOC classification: HF5415.13 | .K64 1994
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APU Library Open Shelf | Book | HF5415.13 .K64 1994 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027465 | |
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APU Library Open Shelf | Book | HF5415.13 .K64 1994 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027466 |
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| HF5415.13 .H88 2017 c.1 Business marketing management : B2B / | HF5415.13 .J39 2003 c.1 Marketing plans in a week / | HF5415.13 .K64 1994 c.1 Marketing management : | HF5415.13 .K64 1994 c.2 Marketing management : | HF5415.13 .K64 2006 c.1 Marketing management / | HF5415.13 .K64 2006 c.2 Marketing management / | HF5415.13 .K64 2006 c.3 Marketing management / |
Includes bibliographical references and indexes.
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