Asia Pacific University Library catalogue


Marketing management / Philip Kotler, Kevin Keller.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane, 1956-Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Edition: 12 int. edDescription: xxxix, 672 p. : ill. (chiefly col.) ; 29 cmISBN: 9780131968530 (pbk.); 013196853X (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K64 2006
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Includes bibliographical references and index.

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