A framework for marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River : Pearson Prentice Hall, c2007Edition: 3rd Pearson int. edDescription: xxii, 360 p. : ill. ; 24 cmISBN: 9780132301428 (pbk.); 0132301423 (pbk.)Subject(s): Marketing -- Management | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.13 | .K68 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .K68 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00031080 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .K68 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027396 |
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| HF5415.13 .K68 1999 c.4 Kotler on marketing / | HF5415.13 .K68 2003 c.1 Lateral marketing : | HF5415.13 .K68 2007 c.1 A framework for marketing management / | HF5415.13 .K68 2007 c.2 A framework for marketing management / | HF5415.13 .K68 2009 c.1 Marketing management / | HF5415.13 .K68 2009 c.2 Marketing management / | HF5415.13 .K68 2009 c.3 Marketing management / |
Includes index.
Previous ed.: 2003.
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