Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2005Edition: Int. edDescription: xiii, 812 p. : ill. ; 26 cmISBN: 007124218X (pbk.); 9780071242189 (pbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .L35 2005
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APU Library Open Shelf | Book | HF5415.13 .L35 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027487 | |
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APU Library Open Shelf | Book | HF5415.13 .L35 2005 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027488 | |
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APU Library Open Shelf | Book | HF5415.13 .L35 2005 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027489 |
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| HF5415.13 .K68 2012 c.1 Marketing management / | HF5415.13 .K68 2016 c.3 Marketing management / | HF5415.13 .K69 2003 c.1 Marketing management / | HF5415.13 .L35 2005 c.1 Marketing management : | HF5415.13 .L35 2005 c.2 Marketing management : | HF5415.13 .L35 2005 c.3 Marketing management : | HF5415.13 .L44 1997 c.2 Analysis for marketing planning / |
Includes bibliographical references and index.
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