The management and marketing of services / Peter Mudie and Angela Cottam.
Material type:
TextPublication details: Oxford ; Boston : Butterworth Heinemann, 1999Edition: 2nd edDescription: x, 306 p. : ill. ; 24 cmISBN: 0750635940 (pbk.); 9780750635943 (pbk.)Subject(s): Service industries -- Management | Service industries -- MarketingDDC classification: 658 LOC classification: HD9980.5 | .M83 1999Online resources: Table of contents | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HD9980.5 .M83 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027511 | |
General Circulation
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APU Library Open Shelf | Book | HD9980.5 .M83 1999 c.2 (Browse shelf (Opens below)) | 2 | Lost and Paid for Withdrawn Not for loan (No use restrictions) | 00027512 |
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| HD9980.5 .L68 2011 c.2 Services marketing : | HD9980.5 .M33 2006 c.1 Marketing plans for service businesses : | HD9980.5 .M33 2006 c.2 Marketing plans for service businesses : | HD9980.5 .M83 1999 c.1 The management and marketing of services / | HD9980.5 .M83 1999 c.2 The management and marketing of services / | HD9980.5 .P34 1993 c.1 The essence of services marketing / | HD9980.5 .P53 2020 c.1 Design beyond devices / |
Includes bibliographical references and index.
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