Principles of services marketing / Adrian Palmer.
Material type:
TextSeries: McGraw-Hill marketing seriesPublication details: London : McGraw-Hill, 2001Edition: 3rd int. edDescription: xvi, 516 p. : ill. ; 24 cmISBN: 0071189769 (pbk.); 9780071189767 (pbk.)Subject(s): Service industries -- Marketing -- Management | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.13 | .P35 2001
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| HF5415.13 .M37 2016 c.1 Marketing management / | HF5415.13 .M37 2016 c.2 Marketing management / | HF5415.13 .M85 2008 c.1 Marketing management : | HF5415.13 .P35 2001 c.1 Principles of services marketing / | HF5415.13 .P35 2001 c.2 Principles of services marketing / | HF5415.13 .P35 2001 c.3 Principles of services marketing / | HF5415.13 .P35 2001 c.3 Principles of services marketing / |
Previous ed.: 1998.
Includes bibliographical references and index.
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