Preface to marketing management / J. Paul Peter, James H. Donnelly.
Material type: TextPublication details: New York ; London : McGraw-Hill Higher Education, 2008Edition: 11th edDescription: xiv, 252 p. : ill. ; 25 cmISBN: 9780071283359 (pbk.); 0071283358 (pbk.)Subject(s): Marketing -- Management | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.13 | .P48 2008Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Staff Circulation | APU Library Open Shelf | Book | HF5415.13 .P48 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027528 | |
General Circulation | APU Library Open Shelf | Book | HF5415.13 .P48 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00029501 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5415.13 .P35 2014 c.1 Principles of services marketing / | HF5415.13 .P47 2014 c.2 Basic marketing : a marketing strategy planning approach / | HF5415.13 .P48 2007 c.1 Marketing management : | HF5415.13 .P48 2008 c.1 Preface to marketing management / | HF5415.13 .P48 2008 c.2 Preface to marketing management / | HF5415.13 .W35 2008 c.1 Marketing strategy : | HF5415.13 .W35 2008 c.2 Marketing strategy : |
Previous ed.: 2006.
Formerly CIP. Uk
Includes bibliographical references and index.
There are no comments on this title.