Preface to marketing management / J. Paul Peter, James H. Donnelly.
Material type:
TextPublication details: New York ; London : McGraw-Hill Higher Education, 2008Edition: 11th edDescription: xiv, 252 p. : ill. ; 25 cmISBN: 9780071283359 (pbk.); 0071283358 (pbk.)Subject(s): Marketing -- Management | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.13 | .P48 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.13 .P48 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027528 | |
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APU Library Open Shelf | Book | HF5415.13 .P48 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00029501 |
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| HF5415.13 .P47 2014 c.2 Basic marketing : a marketing strategy planning approach / | HF5415.13 .P48 2007 c.1 Marketing management : | HF5415.13 .P48 2008 c.1 Preface to marketing management / | HF5415.13 .P48 2008 c.2 Preface to marketing management / | HF5415.13 .W35 2008 c.1 Marketing strategy : | HF5415.13 .W35 2008 c.2 Marketing strategy : | HF5415.13 .W35 2014 c.1 Marketing strategy : |
Previous ed.: 2006.
Formerly CIP. Uk
Includes bibliographical references and index.
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