Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett.
Material type:
TextPublication details: New York : Wiley, c1988Description: xi, 231 p. ; 24 cmISBN: 0471635278 (hbk.)Subject(s): MarketingDDC classification: 658.8001 LOC classification: HF5415 | .S54 1988
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415 .S54 1988 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027550 |
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| HF5415 .S3 2004 c.1 IMC, the next generation : | HF5415 .S33 2008 c.1 The procrastinator's guide to marketing : | HF5415 .S33 2008 c.2 The procrastinator's guide to marketing : | HF5415 .S54 1988 c.1 Marketing theory : | HF5415 .S77 2009 c.6 E-marketing / | HF5415 .S77 2009 c.8 E-marketing / | HF5415 .S77 2009 c.9 E-marketing / |
Bibliography: p. 203-231.
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