Principles of marketing : an Asian perspective / Philip Kotler ... [et. al].
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TextPublication details: Singapore : Prentice-Hall, c2005Description: various p. : ill. ; 28 cmISBN: 0131234390 (pbk.); 9780131234390 (pbk.)Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.80095 LOC classification: HF5415.12 | .P75 2005
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| HF5415.12.D44 K56 1988 c.1 Marketing in developing countries / | HF5415.12.M4 S87 2006 Vol. 4 c.1 Superbrands : | HF5415.12 .P75 2005 c.2 Principles of marketing : | HF5415.12 .P75 2005 c.3 Principles of marketing : | HF5415.12 .P75 2005 c.4 Principles of marketing : | HF5415.12 .P75 2005 c.5 Principles of marketing : | HF5415.12 .S24 2001 c.2 Cases in marketing : |
Includes bibliographical references and index.
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