Marketing : a Southeast Asian perspective / edited by Ian McGovern.
Material type:
TextSeries: Singapore business development seriesPublication details: Singapore ; Addison Wesley Pub. Co., c1996Description: xvi, 325 p. : ill. ; 24 cmISBN: 0201889102 (hbk.); 9780201889109 (hbk.)Subject(s): Marketing -- Southeast Asia | Marketing -- Southeast Asia -- Management | Marketing -- Singapore -- Case studiesDDC classification: 658.800959 LOC classification: HF5415.12.A84 | M37 1996
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.12.A84 M37 1996 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027611 |
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| HF5415.12.A8 I58 2005 c.1 International marketing : | HF5415.12.A8 L38 2007 c.1 Business marketing : | HF5415.12.A8 S54 1996 c.2 Marketing insights for the Asia Pacific / | HF5415.12.A84 M37 1996 c.1 Marketing : | HF5415.12.D44 K56 1988 c.1 Marketing in developing countries / | HF5415.12.M4 S87 2006 Vol. 4 c.1 Superbrands : | HF5415.12 .P75 2005 c.2 Principles of marketing : |
Includes bibliographical references and index.
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