Superior product development : managing the process for innovative products / Clement C. Wilson, MIchael E. Kennedy, Carmen J. Trammell.
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TextPublication details: Cambridge, MA : Blackwell Publishers, c1996Description: xviii, 254 p. : ill. ; 22 cmISBN: 1557865094 (pbk.); 9781557865090 (pbk.)Subject(s): Product management | Production management | New products -- MarketingDDC classification: 658.575 LOC classification: HF5415.15 | .W55 1996
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.15 .W55 1996 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027398 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.15 .W55 1996 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027399 |
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| HF5415.15 .H57 1998 c.1 The creative priority : | HF5415.15 .M87 2000 c.2 Brand storm : | HF5415.15 .M87 2000 c.3 Brand storm : | HF5415.15 .W55 1996 c.2 Superior product development : | HF5415.15 .W55 1996 c.3 Superior product development : | HF5415.153 .C66 2005 c.2 Product leadership : | HF5415.153 .C66 2011 c.1 Winning at new products : |
"A product management book for engineering and business professionals."
Includes bibliographical references and index.
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