Wowability : how to achieve it & why it matters / Imran Syed.
Material type:
TextPublication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2008Description: xiii, 240 p. : ill. ; 23 cmISBN: 9780470822890 (pbk.); 0470822899 (pbk.)Other title: At head of title: WowSubject(s): Brand name products -- Management | Branding (Marketing) | Customer relationsDDC classification: 658.827 LOC classification: HD69.B7 | S94 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HD69.B7 S94 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00029523 | |
General Circulation
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APU Library Open Shelf | Book | HD69.B7 S94 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027741 |
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| HD69.B7 N48 2003 c.2 The brand gap : | HD69.B7 S56 2006 c.1 The invisible grail : | HD69.B7 S94 2008 c.1 Wowability : | HD69.B7 S94 2008 c.2 Wowability : | HD69.B7 T35 2009 c.1 Get a name! : | HD69.B7 T46 2006 c.1 B2B branding in Malaysia : | HD69.B7 T55 2001 c.1 From bricks to clicks : |
Includes bibliographical references (p. 219-234) and indexes.
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