Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff.
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TextPublication details: New York : Wiley, c1997Description: x, 454 p. : ill. ; 24 cmISBN: 0471179809 (pbk.); 9780471179801 (pbk.)Subject(s): Data mining | Marketing -- Data processing | Business -- Data processingDDC classification: 658.802 LOC classification: HF5415.125 | .B47 1997Online resources: Contributor biographical information | Publisher description | Table of Contents
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APU Library Open Shelf | Book | HF5415.125 .B47 1997 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027621 |
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| HF5415.123 .S55 2018 c.1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.124 .H34 1999 c.3 Net worth : | HF5415.124 .H34 1999 c.4 Net worth : | HF5415.125 .B47 1997 c.1 Data mining techniques : | HF5415.125 .B47 2000 c.1 Mastering data mining : | HF5415.125 .D57 1998 c.1 Discovering data mining : | HF5415.125 .D57 1998 c.2 Discovering data mining : |
Includes bibliographical references (p. 443-444) and index.
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