Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
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TextPublication details: New York : Wiley Computer Pub., c2000Description: xviii, 494 p. : ill. ; 24 cmISBN: 0471331236 (pbk.); 9780471331230 (pbk.)Subject(s): Marketing -- Data processing | Data mining | Business enterprises -- Computer networks -- ManagementDDC classification: 658.802 LOC classification: HF5415.125 | .B47 2000Online resources: Table of Contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.125 .B47 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027622 |
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| HF5415.124 .H34 1999 c.3 Net worth : | HF5415.124 .H34 1999 c.4 Net worth : | HF5415.125 .B47 1997 c.1 Data mining techniques : | HF5415.125 .B47 2000 c.1 Mastering data mining : | HF5415.125 .D57 1998 c.1 Discovering data mining : | HF5415.125 .D57 1998 c.2 Discovering data mining : | HF5415.125 .D57 1998 c.3 Discovering data mining : |
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
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