New products management / C. Merle Crawford, C. Anthony Di Benedetto.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 2000Edition: 6th int. edDescription: xxv, 534 p. : ill. ; 24 cmISBN: 9780071175166 (pbk.); 0071175164 (pbk.)Subject(s): New products -- ManagementDDC classification: 658.575 LOC classification: HF5415.153 | .C72 2000
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APU Library Open Shelf | Book | HF5415.153 .C72 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027375 |
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| HF5415.153 .C66 2005 c.2 Product leadership : | HF5415.153 .C66 2011 c.1 Winning at new products : | HF5415.153 .C66 2011 c.2 Winning at new products : | HF5415.153 .C72 2000 c.1 New products management / | HF5415.153 .C73 2004 c.1 New products management / | HF5415.153 .C73 2004 c.2 New products management / | HF5415.153 .C73 2008 c.3 New products management / |
Includes bibliographical references and index.
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