Marketing strategy / O.C. Ferrell, Michael D. Hartline.
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TextPublication details: Mason, OH : Thomson/South-Western, c2008Edition: 4th int. ed. Student edDescription: xxii, 717 p. : ill. ; 26 cmISBN: 9780324544268 (pbk.); 032454426X (pbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802 LOC classification: HF5415.13 | .F47 2008
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| HF1017 .K39 2004 c.1 Schaum's outline of theory and problems of business statistics / | HF5415.1265 .C43 2001 c.2 e-marketing strategy / | HF5415.13 .C46 2007 c.2 Supply chain management : | HF5415.13 .F47 2008 c.1 Marketing strategy / | HF5415.13 .M37 2010 c.3 Marketing management / | HF5415 .K68 2010 c.4 Principles of marketing / | HF5500 .A67 1994 c.2 Modern business administration / |
Includes bibliographical references and indexes.
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