Marketing research : an applied orientation / Naresh K. Malhotra.
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TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 5th int. edDescription: 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0132279177 (pbk.); 9780132279178 (pbk.); 0131750623 (CD-ROM)Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M29 2007Online resources: Table of contents
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General Circulation
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APIIT Library CD-ROM Shelf | CD-ROM | CD-33-39 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00034609 | |
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APU Library Open Shelf | Book | HF5415.2 .M29 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00029517 |
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| HF5415.2 .K86 2002 c.1 Essentials of marketing research / | HF5415.2 .K86 2018 c.1 Marketing research / | HF5415.2 .L56 1993 c.1 Building customer loyalty / | HF5415.2 .M29 2007 c.1 Marketing research : | HF5415.2 .M29 2019 c.1 Marketing research : | HF5415.2 .M33 2010 c.2 Marketing research. / | HF5415.2 .M34 2003 c.4 The practice of market and social research : |
Accompanying CD-ROM contains SPSS student version 14.0.
Includes bibliographical references (p. N1-N31) and index.
System requirements: Windows XP, 2000, or Me (Windows 98 also supported); Pentium or Pentium-class processor; 256 MB RAM; 300 MB of available hard disk space; CD-ROM drive; super VGA (800 x 600) or higher resolution monitor; Internet Explorer 6.0.
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