Asia Pacific University Library catalogue


Why we buy : the science of shopping / Paco Underhill.

By: Underhill, PacoMaterial type: TextTextPublication details: New York : Simon & Schuster Pbks., c2009Edition: Updated and revDescription: xii, 306 p. ; 22 cmISBN: 9781416595243 (pbk.); 1416595244 (pbk.)Subject(s): Marketing research | Consumer behavior | ShoppingDDC classification: 658.834 LOC classification: HF5415.2 | .U53 2009Online resources: Contributor biographical information | Publisher description | Sample text | Table of contents only
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Book HF5415.2 .U53 2009 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027765
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HF5415.2 .M35 2010 c.5 Marketing research : HF5415.2 .S83 1998 c.2 Marketing research : HF5415.2 .U53 2009 c.1 Why we buy : HF5415.2 .U53 2009 c.2 Why we buy : HF5415.2 .W75 1995 c.3 The marketing research process / HF5415.2 .W75 1995 c.4 The marketing research process / HF5415.2 .W75 1995 c.5 The marketing research process /

Includes index.

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