Asia Pacific University Library catalogue


Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen.

By: Gay, RichardContributor(s): Charlesworth, Alan, 1956- | Esen, RitaMaterial type: TextTextPublication details: Oxford ; New York : Oxford University Press, c2007Description: xvii, 538 p. : col. ill. ; 25 cmISBN: 0199265852 (pbk.); 9780199265855 (pbk.)Subject(s): Internet marketingDDC classification: 658.872 LOC classification: HF5415.1265 | .G39 2007
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Book HF5415.1265 .G39 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027934
General Circulation General Circulation APU Library
Open Shelf
Book HF5415.1265 .G39 2007 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027935
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HF5415.1265 .F74 1989 c.1 Telemarketing basics : HF5415.1265 .G33 2000 c.1 Successful cyberm@rketing in a week / HF5415.1265 .G39 2007 c.1 Online marketing : HF5415.1265 .G39 2007 c.2 Online marketing : HF5415.1265 .G63 2011 c.1 Social media strategies for professionals and their firms : HF5415.1265 .H34 1997 c.1 Net gain : HF5415.1265 .H35 2001 c.1 The e-marketing handbook :

Includes bibliographical references and index.

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