Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
Material type:
TextSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesPublication details: Boston : Butterworth-Heinemann, c1999Edition: 4th edDescription: xviii, 578 p. : ill. ; 25 cmISBN: 0750641169 (pbk.); 9780750641166 (pbk.)Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802 LOC classification: HF5415.13 | .M33 1999
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| HF5415.13 .M33 1992 c.1 Strategic marketing planning / | HF5415.13 .M33 1999 c.1 Marketing plans : | HF5415.13 .M33 1999 c.2 Marketing plans : | HF5415.13 .M33 1999 c.3 Marketing plans : | HF5415.13 .M33 1999 c.4 Marketing plans : | HF5415.13 .M33 2016 c.1 Marketing plans : | HF5415.13 .M33 2016 c.2 Marketing plans : |
"Published in association with the Chartered Institute of Marketing."
Includes index.
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