Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.
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TextPublication details: Amsterdam ; Boston : Elsevier, c2006Edition: 2nd edDescription: xiv, 401 p. : ill. ; 25 cmISBN: 075066746X (pbk.); 9780750667463 (pbk.)Subject(s): Service industries -- Marketing | Service industries -- PlanningDDC classification: 658.802 LOC classification: HD9980.5 | .M33 2006Online resources: Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HD9980.5 .M33 2006 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027654 | |
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APU Library Open Shelf | Book | HD9980.5 .M33 2006 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027655 |
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| HD9980.5 .L68 2011 c.1 Services marketing : | HD9980.5 .L68 2011 c.2 Services marketing : | HD9980.5 .M33 2006 c.1 Marketing plans for service businesses : | HD9980.5 .M33 2006 c.2 Marketing plans for service businesses : | HD9980.5 .M83 1999 c.1 The management and marketing of services / | HD9980.5 .M83 1999 c.2 The management and marketing of services / | HD9980.5 .P34 1993 c.1 The essence of services marketing / |
Rev. ed. of: Marketing planning for services. 1996.
Includes bibliographical references and index.
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