Strategic marketing planning / Malcolm McDonald.
Material type:
TextSeries: The Cranfield management research seriesPublication details: London : Kogan Page, c1992Description: 222 p. : ill. ; 23 cmISBN: 0749407670 (pbk.); 9780749407674 (pbk.)Subject(s): Marketing -- Planning | Strategic planningDDC classification: 658.802 LOC classification: HF5415.13 | .M33 1992Online resources: Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .M33 1992 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027656 |
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| HF5415.13 .L68 2007 c.5 Services marketing : | HF5415.13 .L68 2007 c.6 Services marketing : | HF5415.13 .L68 2016 c.1 Services marketing : | HF5415.13 .M33 1992 c.1 Strategic marketing planning / | HF5415.13 .M33 1999 c.1 Marketing plans : | HF5415.13 .M33 1999 c.2 Marketing plans : | HF5415.13 .M33 1999 c.3 Marketing plans : |
Includes bibliographical references and index.
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