Asia Pacific University Library catalogue


The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By: Barry, Pete (Pete S.)Material type: TextTextPublication details: London : Thames & Hudson, c2008Description: 272 p. : ill. ; 25 cmISBN: 9780500514054 (hbk.); 0500514054 (hbk.)Subject(s): Advertising | Advertising campaigns | Advertising copyDDC classification: 659.1 LOC classification: HF5823 | .B37 2008
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HF5821 .W55 1999 c.3 The fundamentals of advertising / HF5823 .A48 2010 c.1 Advertising creative : HF5823 .B37 2008 c.1 The advertising concept book : HF5823 .B37 2008 c.2 The advertising concept book : HF5823 .B45 2015 c.1 Advertising and promotion : HF5823 .B45 2015 c.1 Advertising and promotion : HF5823 .B45 2015 c.2 Advertising and promotion :

Includes bibliographical references and index.

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