The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
Material type: TextPublication details: London : Thames & Hudson, c2008Description: 272 p. : ill. ; 25 cmISBN: 9780500514054 (hbk.); 0500514054 (hbk.)Subject(s): Advertising | Advertising campaigns | Advertising copyDDC classification: 659.1 LOC classification: HF5823 | .B37 2008Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HF5823 .B37 2008 c.1 (Browse shelf (Opens below)) | 1 | Damaged and Paid for Withdrawn Not for loan (No use restrictions) Damaged | 00030099 | |
General Circulation | APU Library Open Shelf | Book | HF5823 .B37 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027982 |
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HF5821 .W55 1999 c.3 The fundamentals of advertising / | HF5823 .A48 2010 c.1 Advertising creative : | HF5823 .B37 2008 c.1 The advertising concept book : | HF5823 .B37 2008 c.2 The advertising concept book : | HF5823 .B45 2015 c.1 Advertising and promotion : | HF5823 .B45 2015 c.1 Advertising and promotion : | HF5823 .B45 2015 c.2 Advertising and promotion : |
Includes bibliographical references and index.
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