Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
Material type:
TextPublication details: Englewood Cliffs : Prentice-Hall, c1996Edition: 13th int edDescription: xix, 697 p. : ill. ; 28 cmISBN: 013042577x (pbk.); 9780130425775 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .R87 2002
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APU Library Open Shelf | Book | HF5823 .R87 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027988 |
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| HF5823 .P87 2011 c.1 Which ad pulled best? : | HF5823 .P87 2011 c.2 Which ad pulled best? : | HF5823 .R54 2002 c.1 The fall of advertising and the rise of PR / | HF5823 .R87 2002 c.1 Kleppner's advertising procedure / | HF5823 .S53 2009 c.1 Advertising and promotions : | HF5823 .T85 2000 c.1 20 ads that shook the world : | HF5823 .W45 2001 c.1 11 steps to brand heaven : |
Includes index.
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