Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr.
Material type:
TextPublication details: San Francisco : Jossey-Bass, c2011Edition: 1st edDescription: x, 310 p. : ill. ; 24 cmISBN: 9780470928448 (hbk.)Subject(s): Consumer behavior | Social media -- Economic aspects | Customer relations -- Technological innovations | Internet marketingDDC classification: 658.812 LOC classification: HF5415.32 | .P43 2011| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.32 .P43 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00029374 |
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| HF5415.32 .H69 2004 c.2 Consumer behavior / | HF5415.32 .K37 2015 c.1 Consumer behavior / | HF5415.32 .K37 2015 c.2 Consumer behavior / | HF5415.32 .P43 2011 c.1 Pre-commerce : | HF5415.32 .R53 1997 c.1 Understanding customers / | HF5415.32 .S35 2007 c.2 Consumer behavior / | HF5415.32 .S35 2010 c.2 Consumer behavior / |
Includes bibliographical references and index.
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
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