Asia Pacific University Library catalogue


20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all / James Twitchell.

By: Twitchell, James B, 1943-Material type: TextTextPublication details: New York : Three Rivers Press, c2000Description: 229 p. : ill. ; 24 cmISBN: 0609807234 (pbk.); 9780609807231 (pbk.)Other title: Twenty ads that shook the worldSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .T85 2000
Contents:
P.T. Barnum: prince of humbug -- Lydia E. Pinkham's vegetable compound: personalizing the corporate face -- Pears' soap: John E. Millais's A child's world and the powers of associated value -- Pepsodent: Claude Hopkins and the magic of preemptive claim -- Listerine: Gerard Lambert and selling the need -- The Queensboro Corporation: advertising on the first electronic medium -- The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever -- Coke and Christmas: the Claus that refreshes -- The Volkswagen Beetle: William Bernbach and the fourth wall -- Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product -- The Marlboro man: the perfect campaign -- The Hathaway man: David Ogilvy and the branding of branding -- Anacin and the unique selling proposal: how would you like a hammer in the head? -- LBJ vs. Barry Goldwater: thirty-second politics -- She's very Charlie: the politics of scent -- Absolut: the metaphysics of wrap -- Apple's 1984: the ad as artifact -- The rise and fall of the infomercial: "call now! operators are standing by..." -- Nike and Michael Jordan: the hero as product.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5823 .T85 2000 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027983
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5823 .R54 2002 c.1 The fall of advertising and the rise of PR / HF5823 .R87 2002 c.1 Kleppner's advertising procedure / HF5823 .S53 2009 c.1 Advertising and promotions : HF5823 .T85 2000 c.1 20 ads that shook the world : HF5823 .W45 2001 c.1 11 steps to brand heaven : HF5823 .W45 2002 c.2 Advertising : HF5823 .W55 2010 c.1 This is advertising /

Includes bibliographical references and index.

P.T. Barnum: prince of humbug -- Lydia E. Pinkham's vegetable compound: personalizing the corporate face -- Pears' soap: John E. Millais's A child's world and the powers of associated value -- Pepsodent: Claude Hopkins and the magic of preemptive claim -- Listerine: Gerard Lambert and selling the need -- The Queensboro Corporation: advertising on the first electronic medium -- The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever -- Coke and Christmas: the Claus that refreshes -- The Volkswagen Beetle: William Bernbach and the fourth wall -- Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product -- The Marlboro man: the perfect campaign -- The Hathaway man: David Ogilvy and the branding of branding -- Anacin and the unique selling proposal: how would you like a hammer in the head? -- LBJ vs. Barry Goldwater: thirty-second politics -- She's very Charlie: the politics of scent -- Absolut: the metaphysics of wrap -- Apple's 1984: the ad as artifact -- The rise and fall of the infomercial: "call now! operators are standing by..." -- Nike and Michael Jordan: the hero as product.

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