Asia Pacific University Library catalogue


The marketing of tourism products : concepts, issues, and cases / [edited by] A.V. Seaton, M.M. Bennett.

Contributor(s): Seaton, A. V | Bennett, M. M. (Marion M.)Material type: TextTextPublication details: London : Thomson Learning, 1996Description: xx, 540 p. : ill., maps ; 25 cmISBN: 1861523025 (pbk.); 9781861523020 (pbk.)Subject(s): Tourism -- MarketingDDC classification: 338.47910688 LOC classification: G155.A1 | M37 1996
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Book G155.A1 M37 1996 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00011290
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G155.A1 L86 1997 c.1 Tourism marketing / G155.A1 M36 2008 c.1 Managing visitor attractions / G155.A1 M36 2008 c.2 Managing visitor attractions / G155.A1 M37 1996 c.1 The marketing of tourism products : G155.A1 M37 2008 c.2 Tourism impacts, planning and management / G155.A1 M53 2009 c.2 Marketing in travel and tourism / G155.A1 P34 2003 c.1 Managing urban tourism /

First published: 1996.

Includes bibliographical references and index.

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